Your media buyer needs fresh creative. Your team doesn’t need another job. We find the creators, handle the deals, and turn their content into partnership ads ready to test.
216,834 ads analyzed · 87 DTC brands · 90 days
Spyglass ad data · July 18–October 16, 2026
brands launched fewer than 5% of new ads through creator handles.
more partnership ads launched in the latest 30 days vs. the first 30.
creator share among the brands leaning in, compared with everyone else.
We tracked 87 brands. The 27 leaning into partnership ads grew their creator share from 29% to 37%. The other 60 fell to 3.6%. See where your brand sits before planning your next round of creative.
Share of new ads launched, not share of spend.
Average result for campaigns including partnership ads, alongside 13% higher click-through. [2]
Share of partnership ad reach made up of people who hadn't seen the brand's own ads in Meta's study of 684 ad sets. [1]
Meta's reported average price per ad rose 12% year over year in Q1 and Q2 2026. [3]
Food, beauty, wellness, apparel. Brands are adopting partnership ads at different speeds. Start with your category, then look at the competitors your customers are choosing between.
Creator candidates already running partnership ads in your category.
Explore Creator Bench ↗Watch their work. See the brands they’ve advertised with. Start with a shortlist built around your category.
Plan a pilot with up to 20 creators. Start with your media spend and creator budget, then see what it takes to cover production and the fixed $3,000 monthly pilot fee. Larger programs are scoped separately.
Creator rates are planning inputs. You approve actual creators, deliverables and rates before we book them. Production volume is agreed in your pilot scope.
Fixed service fee for the founding pilot. Creator payments are separate. Planning a larger program? Let’s scope it together ↗
These studies use different measurement methods. Scenarios are planning assumptions, not forecasts of your results.
Model holds media spend constant and adds program fees. Customer estimates are calculated from your CPA assumption. Confirm contribution margin and incrementality before setting a budget.
Talk through your numbers ↗You approve the creators and the creative. We handle sourcing, negotiations, briefs, editing and permissions—then work with your media buyer to improve the next round.
Review your account, strongest offers and past creator results. Agree on the audience, creative angles and the metric we’re here to beat.
Shortlist creators with relevant work, handle outreach, and agree on rates, usage, and deliverables.
Brief the creators, collect footage, edit the ads and manage approvals. Deliver the assets and permissions your media buyer needs to launch.
Review results with your media team, identify the strongest angles, and brief the next round.
We’re taking on 3–5 founding brands. Start with a focused creator program, learn what earns spend, and build the next round around the results.
Creator sourcing and management. Creative strategy, briefing and editing. Approvals, launch coordination and performance-led iteration.
Creator costs and media spend are separate. Video volume, edited versions and revision rounds are agreed before kickoff.
Talk about your pilot ↗Already thinking beyond 20 creators? We’ll scope the team, production volume and service fee around the program you want to run.
Start with the right roster. Add capacity as you learn which creators and creative deserve more investment.
Discuss a larger program ↗Onboard your team and creators, deliver product, develop the content and prepare ads for go-live.
As content, approvals and permissions are ready, your media buyer can launch. No waiting for the entire roster.
Review performance, improve the creative and identify the creators worth keeping. Agree on the next phase together.
Founding brands help shape the service. In exchange for the pilot rate, we ask for active feedback and permission to develop a case study with your approval. When the results earn it, we’ll ask for a testimonial and introductions.
Bring your current numbers. We’ll talk through the creator mix, the budget and what a successful pilot looks like for your brand.
Ad counts are from the supplied Spyglass analysis: July 18–October 16, 2026, 87 high-volume DTC advertisers. Counts measure ads launched, not spend. Category tables and brand comparison sets follow the original report. Research snapshot: October 16, 2026. Creator examples are a research shortlist, not an exclusive or contracted roster. Availability, audience, location, and fit are checked during outreach. Profiles are linked where matched; source records retain the original verification notes.